October 29, 2024
Where: Meigs County Fairgrounds
41850 Fairgrounds Road
Pomeroy, Ohio
Cost: FREE
When: 3 - 6 p.m.
Do you feel like your food and farm business marketing is missing the mark? We can help!
Join us to improve your marketing skills and better connect with your customers. Learn how to price your products, identify your target customer, what to do with this information, and how to ensure your brand is effectively representing your business.
This hands-on workshop will enhance your marketing and give your business a boost. Light snacks will be provided.
You can also call 614-247-9680 to register. For more information, contact Christie Welch by email or by calling 614-247-9725.
To request accommodations that will help you participate fully in this in person event, share requests during registration or contact Christie Welch.
Agenda
3 p.m. – Welcome and Introductions
3:15 p.m. – Pricing Products for Profit: A look at key concepts for pricing food and farm products for profit, including accurately tracking costs, assessing the competitive landscape, and communicating price effectively.
3:45 p.m. – Evaluating Market Channels for my Products: A look at the demands of major market channels for food and farm products and some strategies producers can use to enter new channels.
4:30 p.m. – Identifying my Target Customer(s): A look at how businesses can get to know their ‘target customers’ better and strategies for reaching those customers.
5:15 p.m. – Effective and Consistent Branding: A look at how to build an impactful brand that is communicated consistently throughout a business’s activities.
6 p.m. – Safe travels home!
Presented by the CFAES Center for Cooperatives in partnership with OSU Extension Direct Food & Agricultural Marketing Team.