Who is my target customer? What information do I need to price my products to make a profit? How can I help customers recognize my business across advertising platforms?
The CFAES Center for Cooperatives, Direct Food & Agricultural Marketing Specialist Christie Welch, and OSU South Centers Small Business Development Center recently collaborated with Fairfield County Ohio State University Extension to present Food and Farm Marketing Basics for local businesses and farms!
The free workshop on January 8, 2025, hosted 17 participants to learn strategies to improve marketing efforts for their food and farm businesses. Topics included pricing products for profit, evaluating market channels, identifying target customers, and building an effective and consistent brand.
Are you interested in hosting Food & Farm Marketing Basics in your community? Contact Christie Welch at welch.183@osu.edu.